ANNO 2026 · LOGBOOK

Matthias Bannert

Portrait of Matthias Bannert

Ahoy! I'm a trained journalist and media entrepreneur — raised on the Baltic coast, equally at home in Berlin. Building companies is my calling, media is my focus.


Profile

Many pursuits, one compass.

N · JournalistE · AdvisorW · FounderS · 360°

I learned my craft after early work in local and science journalism at the Axel Springer Academy — and then focused on digital journalism: as an editor at Bild in Berlin and Los Angeles, as founding editor-in-chief of Samsung's news aggregator upday and as editorial lead of Celepedia. 

Entrepreneurship grew out of journalism: media of my own such as Medieninsider and MOViNC, the agency MOVACT, the game IN*TEAM and the non-profit WahlSwiper. I also pass on this knowledge from newsroom and founder life as a business and communications advisor.


Logbook

Important harbours.

  1. SINCE 2020

    Medieninsider

    Co-founder and managing director of Medieninsider, the digital trade magazine for the media industry.

  2. SINCE 2017

    MOVACT

    Shareholder at MOVACT, agency for video production and livestreaming. Took over as managing director in December 2024.

  3. 2019–2020

    AOK Contentroom

    Freelance advisor for content strategy and social media during the launch of the AOK Contentroom.

  4. 2016–2019

    b00st.me

    Co-founder and CEO of the influencer marketing agency b00st.me.

  5. 2016–2018

    Publiplikator

    Director of Digital Strategy at the content marketing agency Publiplikator.

  6. 2016

    Celepedia

    Editorial lead of the teen magazine Celepedia by Axel Springer.

  7. 2015

    upday

    Founding editor-in-chief of the news aggregator upday by Samsung and Axel Springer.

  8. 2010–2015

    BILD

    Freelancer, then editor in Berlin and Los Angeles at BILD — focus on editorial product development and audience development.

  9. 2012–2013

    Axel Springer Academy

    Trained in digital journalism at the Axel Springer Academy.

  10. 2010–2014

    Rostocker Journal

    Founder of the online local newspaper Rostocker Journal.

  11. 2007–2010

    NNN & SVZ

    Freelancer at Norddeutsche Neueste Nachrichten and Schweriner Volkszeitung, then part of sh:z Schleswig-Holsteinischer Zeitungsverlag.

Watch

Volunteering.

For me, civic engagement isn't a side note — it's a fixed part of my work.

WahlSwiper app on several smartphones

CHAIR OF THE BOARD  

VoteSwiper e. V.

The voting advice project WahlSwiper has been transferred into the non-profit association VoteSwiper e. V., whose chair of the board I am. We help voters compare their political positions with those of the parties — accessible, independent and ad-free.

voteswiper.org
"If you think the way you have always thought, you will act the way you have always acted. If you act the way you have always acted, you will get what you have always gotten."

— Albert Einstein

LOGBOOK

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At irregular intervals I share notes from founder life and my thoughts on the changing media landscape.

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HOROS Management GmbH

c/o The Delta Campus

Donaustraße 44

12043 Berlin, Germany

Email: mail [at] matthias-bannert [dot] eu

Phone: +49-30-403666941

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