Matthias Bannert
Ahoy! I'm a journalist and media entrepreneur — raised on the Baltic coast, equally at home in Berlin. Building companies is my calling, media is my focus.
Profile
Many pursuits, one compass.
I learned my craft after early work in local and science journalism at the Axel Springer Academy — and then focused on digital journalism: as an editor at Bild in Berlin and Los Angeles, as founding editor-in-chief of Samsung's news aggregator upday and as editorial lead of Celepedia.
Entrepreneurship grew out of journalism: media of my own such as Medieninsider and MOViNC, the agency MOVACT, the game IN*TEAM and the non-profit VoteSwiper. I also pass on this knowledge from newsroom and founder life as a business and communications advisor.
Shipping Company
Ventures.
I build and run media and digital companies — at present above all MOVACT and, until the exit in September 2026, Medieninsider.
Trade magazine for the media industry
Agency for video production and broadcasting
Non-profit voting advice app by the association VoteSwiper e. V.
Logbook
Important harbours.
- 2020–2026
Medieninsider
Co-founder and managing director of Medieninsider, the digital trade magazine for the media industry. Sold to Auerbach Verlag effective September 2026.
- SINCE 2017
MOVACT
Shareholder at MOVACT, agency for video production and livestreaming. Took over as managing director in December 2024.
- SINCE 2016
Bannert Co.
Investment company and incubator for businesses focused on the operational build-up from founding to scaling, with an emphasis on media, entertainment and content production.
- 2019–2020
AOK Contentroom
Freelance advisor for content strategy and social media during the launch of the AOK Contentroom.
- 2016–2019
b00st.me
Co-founder and CEO of the influencer marketing agency b00st.me.
- 2016–2018
Publiplikator
Director of Digital Strategy at the content marketing agency Publiplikator.
- 2010–2016
Axel Springer
- 2016
Celepedia
Editorial lead of the teen magazine Celepedia by Axel Springer.
- 2015
upday
Founding editor-in-chief of the news aggregator upday by Samsung and Axel Springer.
- 2010–2015
BILD
Freelancer, then editor in Berlin and Los Angeles at BILD — focus on editorial product development and audience development.
- 2012–2013
Axel Springer Academy
Trained in digital journalism at the Axel Springer Academy.
- 2016
- 2010–2014
Rostocker Journal
Founder of the online local newspaper Rostocker Journal.
- 2007–2010
NNN & SVZ
Freelancer at Norddeutsche Neueste Nachrichten and Schweriner Volkszeitung, then part of sh:z Schleswig-Holsteinischer Zeitungsverlag.
Watch
Volunteering.
For me, civic engagement isn't a side note — it's a fixed part of my work.
CHAIR OF THE BOARD
VoteSwiper e. V.
The voting advice project has been transferred into the non-profit association VoteSwiper e. V., whose chair of the board I am. We help voters compare their political positions with those of the parties — playful, independent and educational.
voteswiper.orgON DECK
Speakings.
B2B Media Days- 2022
MVFP Distribution Summit · Hamburg
Plus, Pure, Premium — as Long as P Stands for Paid
How paying for journalism became second nature
- 2024
re:publica · Berlin
Who controls German media and opinion power?
- 2024
SAE Sommerfest · Cologne
The Creator Economy Boom: How to Earn Money with Content Online
- 2025
B2B Media Days · Berlin
Beyond the Subscription: How New Business Models Grow B2B Sales Revenue
- 2026
Frisbii Community Day · Berlin
360° Revenue: Why Medieninsider Rethink Established Business Models
Watch the talk
"If you think the way you have always thought, you will act the way you have always acted. If you act the way you have always acted, you will get what you have always gotten."
— Albert Einstein
LOGBOOK
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HOROS Management GmbH
c/o The Delta Campus
Donaustraße 44
12043 Berlin, Germany
Email: mail [at] matthias-bannert [dot] eu
Phone: +49-30-403666941
Or directly at mail [at] matthias-bannert [dot] eu